India’s consumers are ready to spend in the upcoming festive season, a period which coincides with the ICC Cricket World Cup in India that is expected to draw in advertisers. Read More
Welcome to Grit & Growth’s masterclass on strategy, featuring Jesper Sørensen’s insights on how to build a strategy for success and accept the inherent uncertainty of it all. This Stanford Graduate School of Business professor tells you what you need to know: from defining what a strategy is — and is not — to deciding who to involve and how to debate constructively. Read More
A spirited congregation of brand owners and brand lovers, coming together in eclectic settings to share, learn, unlearn and take away little known nuggets of iconic brands that are now walking the world stage with pride, passion and purpose. Read More
Automation is efficient, but it can’t replicate the human touch. Read More
Wharton marketing professor Jonah Berger talks with Knowledge at Wharton about his latest study, which offers important takeaways for marketers, advertisers, influencers, and anyone who wants to craft more compelling written communication. The study, “What Holds Attention? Linguistic Drivers of Engagement,” was co-authored by David Schweidel, marketing professor at Emory University’s Goizueta School of Business, and Wendy W. Moe, marketing professor at the University of Maryland’s Robert H. Smith School of Business. It was published in the Journal of Marketing. Read More
Lauded as a win for consumers, new protections could have unintended consequences. “There’s no privacy ‘free lunch’ here.”
Writer Tony Gilroy grabbed a microphone on the streets of New York last weekend to talk about the future of Hollywood. “We are the content,” he said. “We’re tired of being strip-mined.” Read More
In the quest for progress, biases and prejudices can lurk. Therefore, dissenting voices are vital to a successful measurement, writes Ekimetrics’ Afia Boshir. Read More
Successful transformation often requires organizational culture change to make the improvements stick. Leadership teams can increase their odds by focusing on three measures.
