Despite leaders’ best efforts, worldwide burnout persists. New research reveals why—and how to help employees begin to thrive again. Read More
Ever since we can remember, marketing has focused on the USP, the unique selling proposition, and the product’s/service’s features and benefits. This is a traditional theory and applies to a rational, analytical view of value. In an oversupplied market with more, and often conflicting information, rational decision making becomes a myth.
These brands shell out the minimum for traditional advertising and yet manage to make a lasting impact on consumers Read More
Scott Belsky claims that we have entered a new era of frictionless creativity. However, many people fear that AI spells trouble for creatives. Could AI be an unexpected collaborator in our pursuit of innovation and excellence, or is it a harbinger of doom for creatives? Read More
3 Ways Our Brains Undermine Our Ability to Be a Good Leader
Storyliving is the opportunity for brands to start a dialogue with their community. People demand authentic and unique experiences. In an era where USP( Unique Selling Proposition) is passe, brands and organisations that deliver an UFP( Unique Feelings Proposition) will win hearts, minds, loyalty & wallets.
Vande Bharat’s growing popularity may lure passengers away from airlines
BTW, this is not a RUMour. August is the month of Rum. So dear quorum, maintain the decorum. Have a rum time!
To understand what it takes to cultivate regular inspiration, we have to look at what happens in the brain when inspiration strikes. Read More
Trying to work out your Threads strategy? Read More
