ISD Global conceptualised and executed this OOH branding campaign for UAE’s No 1 car rental brand Thrifty. This is an extension of the very focused OOH branding strategy that ISD Global has adopted for the Thrifty brand with a clear endeavour to dominate high traffic environments like airports, key arterial roads etc in Dubai & N Emirates. Thrifty already has its branding presence in all of the 3 Dubai Airports and at Sharjah International Airport.