Retail brand makes a smart move

The Big Daddy of Retail Concept brands, the Landmark Group, has launched yet another concept called Smart Zone. Catering to the young, upwardly mobile and tech savvy, wanting stay on top of the always on world, Smart Zone outlets will retail smartphones, tablets, cameras, wearable technology, accessories etc. The first Smart Zone outlet is already up and running at the Centrepoint outlet in Bur Dubai. Smart Zone’s complete branding work was conceptualised and executed by ISD Global.