Bucking the trend shall we say? As more and more magazines go the digital route, Brand Knew, published by ISD Global, has gone and done just the opposite. Having already established its presence strongly in the digital and mobile edition eco system, across international markets, Brand Knew wef this October will also have a print edition for the UAE market. Those interested in subscribing can write to info@groupisd.com with full name, address & contact details. Brand Knew will be available only vide controlled circulation. For those who want to access the previous editions, log onto brandknewmag.com