An integrated marketing campaign involving Print, Outdoor, Radio & Online has seen Manipal University striking the right chord with prospective students for the September 14 intake. The 12 week campaign, conceptualised and produced by ISD Global runs on multiple radio stations in the UAE including Virgin(English), Radio 4(Hindi), Suno FM(Hindi) and Hit FM(Malayalam).Considering the amount of time people in the UAE spend on the roads, Radio & OOH media become a very potent combination to effectively reach out brand communication to desired TG.
