The brief was to develop a brand identity and collaterals that supported a positioning that was truly, European and international. Kraft is a retail brand of ready made kitchens and finishes and commenced operations in South India with its first outlet in Coimbatore. ISD Global conceptualised and developed the brand identity and all the in store collaterals.
Logo
Stationary
In-store Branding
In-store Branding
In-store Branding
