It’s no secret that emotions drive behavior. Happy people whistle. Angry drivers crash cars. And now, with the help of emotion detection and analytics, more companies are tuning into their customers’ feelings in an attempt to learn what makes them tick. Read More
Trying to understand what makes 20- and 30-somethings tick? Start with the economic turmoil of the Great Recession, writes Adam Kingl Read More
The much-anticipated Pixel 4 and Motion Sense from Google could play a role in the future of digital engagement. Read More
There’s a bit of Artificial Intelligence (AI) in everything around us today. As a marketer, you could use AI in a variety of ways, enhancing customer experiences and evaluating consumer behavior. In this article, we talk about:
Innovation is a top priority for almost every organization. But to achieve success through innovation, companies must put as much energy and investment into marketing new offerings as they do in generating them. Read More
Three designers face off on the pros and cons of constant inspiration. Ready, set, debate. Read More
IAB Australia has released a new guide for measuring digital ad impact. Research director Natalie Stanbury walks us through the digital ad testing checklist.
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As a marketer—no matter your industry—you’re in the business of people. Customer relationships are key to successful marketing in any organization. Particularly in B2B marketing, customer relationships can span many purchase cycles and require long-term care and maintenance. Read More
These tips could revolutionize your approach to new ideas. Read More
Today, business buyers can exert greater control over the sales process than at any time in the past. They have their choice of vendors and make decisions on their terms. These business-to-business (B2B) decision-makers are used to personalized and frictionless buying experiences; they book vacations through Airbnb and use one-click shopping on Amazon. Their expectations as consumers inform how they discover, research and buy products across the board. Read More
