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ISDose

February 7, 2022
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Decathlon: Making Sports More Accessible (and Sustainable) with Subscriptions

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Welcome! Last year I wrote a newsletter called “Peak Stuff: Why a World Subscribed is a More Sustainable World” that generated a fair amount of attention. In the piece, I tried to point out an inherent contradiction within product companies: How do they succeed by selling more products, while also reducing their carbon footprint? Aren’t those two concepts diametrically opposed? Now that sustainability has shifted from a corporate “nice to have” to an absolute imperative, it’s a question that’s keeping lots of ESG administrators up at night. Environmentally friendly packaging just doesn’t cut it anymore! Read More

February 4, 2022
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How Social Media Firms Moderate Their Content

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Content moderation is a delicate balancing act for social media platforms trying to grow their user base. Larger platforms such as Facebook and Twitter, which make most of their profits from advertising, can’t afford to lose eyeballs or engagement on their sites. Yet they are under tremendous public and political pressure to stop disinformation and remove harmful content. Read More

February 3, 2022
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Make Numbers Count: How to Translate Data for Your Audience

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translate-data-for-audianaceIn this podcast episode, we discuss the importance of communicating numbers so they pack a punch.

“We have to make data emotional because emotions are what drive us to act,” says Chip Heath, a professor of organizational behavior and author of the new book, Making Numbers Count: The Art of Science of Communicating Numbers.

In this interview with podcast host Matt Abrahams, Heath talks about ways that data and statistics can be used to illuminate — or obscure — our message. “A lot of people in the world don’t understand numbers like the numbers people,” he says. “And there are a lot of untranslated numbers that float around in organizations and in society.”

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January 31, 2022
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Feeling good: The future of the $1.5 trillion wellness market

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Our new survey shows that a rise in consumer interest and purchasing power presents opportunities across markets, especially as consumer spending rebounds.

The concept of wellness has been around for a long time. Remember Jane Fonda workout tapes, neon legwarmers, and the “cookie diet”? These days, consumers view wellness through a much broader and more sophisticated lens, encompassing not just fitness and nutrition but also overall physical and mental health and appearance. They also have more choice in the types of products and services they buy and the way they buy them.

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January 24, 2022
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How to Back Up Your Most Important Emails

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Google, Microsoft, or Apple may deliver and store your emails, but the most valuable ones deserve a second home, just in case.

WE’RE ALL USED to having all our emails available in the cloud all the time, easily searchable and on all of our devices. But there are multiple points of failure to think about—what happens if something in the cloud breaks, or your connection to the internet does? What if your account gets banned or closed for whatever reason, and all of your email goes with it? Read More