How much sleep do you get each night? Most of us know that eight hours is the recommended amount, but with work, family, and social commitments often consuming more than 16 hours of the day, it can seem impossible to make the math work. Perhaps you feel that you operate just fine on four or five hours a night. Maybe you’ve grown accustomed to red-eye flights, time zone changes, and the occasional all-nighter. You might even wear your sleep deprivation like a badge of honor. Read More
The pandemic has prompted us to reevaluate our approaches and philosophies toward work—not just our work-life balance, but our working lives as a whole. When the world could so suddenly change, what is that we value most?
On this podcast episode, we discuss the keys to making ethical decisions in your professional and personal life. “A mistake that some leaders make is to assume that the people in your organization share your core values. Some of the time some of them do, but there’s a bunch who don’t, and those are the most difficult sorts of situations.” Read More
Before a recent virtual talk I gave to an executive team, the moderator asked attendees to share in the chat box how they were feeling that morning. The answers were, without exception, emphatically cheerful: Productive! Energized! Thrilled to be here! These are wonderful feelings—but what are the chances that these responses were an accurate representation of an entire team’s emotional life? Read More
2020 was highly disruptive moment in the history of higher education. The global pandemic accelerated changes that were already underway towards online and hybrid learning, with educational institutions making the transition to virtual learning seemingly overnight (with mixed results).
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Homes are our living partners, and they hold enormous ability to influence ample opportunities and positive possibilities on our behalf. Yet, we often dismiss a house as mere architecture and diminish its power to sway those desired transformations. Read More
What’s the best way for a brand to engage with its competition? Many brands focus their marketing efforts exclusively on their own strengths rather than acknowledging competitors — and when they do talk publicly about competing brands, it’s typically to criticize them. Consider, for example, the “Mac vs. PC” TV ads that pitted a stodgy, suit-wearing PC user against a younger, hoodie-clad Mac user; the decades-long “Cola wars” between Pepsi and Coke; and today’s ongoing battles among light beers. Read More
Reporting increases across all its strategic growth markets and categories in 2021, sports brand adidas noted the importance of a proportion of products and marketing being locally relevant: in the case of China, it puts the figure at 30%. Read More
From the domain of advanced industry and engineering comes the digital twin, a virtual rendering of a real-world item that allows its users to monitor performance and spot problems; now, that idea is gaining traction among consumer brands looking to the future. Read More
It’s known for its unique and cut-through campaigning, but is a nine-minute spot too long even for Apple?
In 2019, Apple released a three-minute ad online. The ad was called The Underdogs, and profiled four office workers looking to make a break from their 9-5. Given an opportunity to pitch an idea to their difficult boss, the workers rely on Apple products to make it happen – and make it happen fast. Read More
