ISD Global conceptualized and designed a campaign for UAE’s fastest growing car rental brand Shift Car Rental & Leasing. The primary objective was to establish the message amongst its potential customer base of its presence in Abu Dhabi, the nation’s capital. Key B to B publications like the Abu Dhabi Chamber of Commerce Directory have been used to broadcast this brand message.
Since consumers are not willing to, its time for brands to make sacrifices!
It’s the gore truth, however inconvenient it may sound. And a question that more and more brands will ask in the coming year/s: what are you prepared to sacrifice? It seems that consumers do not want to make the world a better place (sorry Bob Geldof!). They expect brands to do that for them. Well, that’s a simplification of a complex issue.
As a continued effort to be a holistic, innovative and comprehensive integrated brand marketing solutions provider, ISD Global has acquired yet another iconic building wrap branding site on one of the busiest roads in the region viz Sh Zayed Road Dubai. At an imposing 5000 Sq ft plus area available for branding, the site is ideal for brands in categories including Automobiles, Telecom, Real Estate, Lifestyle, Banking etc.
The One Tower
We had great fund developing the collaterals for the first of its kind Goan Restaurant & Lounge in Dubai helped no less by the complete creative freedom the client provided us. Inspired completely by the spirit of Goa(pun intended), ISD Global’s work for Goan Shack: The Pub Lounge brings back fantastic memories both for us and the client.
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In the din and stench of every day existence, brands (and their brand guardians) sometimes do not have the latitude to be fresh, energized and positive. Brand fatigue is therefore common place. In such a scenario, comes a new wave treatment from ISD Global that will put more vigor, vitality and a spring in their steps for Brands. Introducing BEST: Brand Energy Stimulation Treatment, a home grown marketing concept developed by ISD Global to rejuvenate tired, ailing and fatigued brands.
“Defining yourself by a competitor means giving up the most important reason to be an entrepreneur: You can do something new in the world that won’t be done unless you are the one to do it.”
PayPal co-founder Peter Thiel, as quoted by Entrepreneur online
As more and more of the always on, ever sharing economy kicks on, You the individual has become the most important eco system for brands. The latest edition of Brand Knew does precisely that. Also understand how the digital revolution is throwing up more and more of the technology brands into the stratosphere. Brand Knew is another creative initiative from New Age Brand Communication agency ISD Global. Read more at http://brandknew.groupisd.com
Thrifty Car Rental the largest car rental brand in the UAE started its LED Advertising campaign at Ittihad Park, Sharjah. Located in a heavy traffic zone for both vehicles and residents, the exposure strategized by ISD Global ensures that the Thrifty brand is visible to a large audience base. This is Thrifty’s second Sharjah based campaign after ISD Global had got them branding exposure at Sharjah International Airport arrivals in the baggage area.
Bucking the trend shall we say? As more and more magazines go the digital route, Brand Knew, published by ISD Global, has gone and done just the opposite. Having already established its presence strongly in the digital and mobile edition eco system, across international markets, Brand Knew wef this October will also have a print edition for the UAE market. Those interested in subscribing can write to info@groupisd.com with full name, address & contact details. Brand Knew will be available only vide controlled circulation. For those who want to access the previous editions, log onto brandknewmag.com
BK – October Cover
When Big Box electronics retail brand Emax wanted to set up a dedicated Customer Care Centre, they called on ISD Global to develop a brand identity that will convey the ethos in totality. Respecting the core brand colours, and staying consistent with perceived expectations of consumers in this sharing, always on economy, ISD Global set out to develop an identity which is now an integral part of all of Emax’s communication both ATL and BTL.Its time to say hello to Hello Emax!
Hello Emax
