ISDose

Brand Knew the magazine that provides a holistic perspective on the world of brands and branding, and published by ISD Global,released its February edition. Housing features like the mystery of Apple’s Apple, the creative forecast for brands in the year 2015 and the tips to build and share your personal brand story and how brands should be using the increasingly popular Social Media platform Instagram. Tonnes of great content to savor for brand marketers and brand owners in this issue of Brand Knew which can be accessed on http://brandknew.groupisd.com

In an increasingly hyper competitive brand eco system, the future belongs to brands who are continuously reinventing itself to suit the needs and ever changing preferences of the spoiled for choice customers. Its worthwhile for brands to introspect and ask the question.

ISD Global conceptualised and executed this OOH branding campaign for UAE’s No 1 car rental brand Thrifty. This is an extension of the very focused OOH branding strategy that ISD Global has adopted for the Thrifty brand with a clear endeavour to dominate high traffic environments like airports, key arterial roads etc in Dubai & N Emirates. Thrifty already has its branding presence in all of the 3 Dubai Airports and at Sharjah International Airport.

PR Jankari the Mumbai based ( and SINE IIT incubated) Social and Digital Media Marketing entity chose ISD Global to deliver on its new brand logo. Clean, clear & crisp was the approach adopted which is perfectly resonating with the core need of the social media and digital marketing landscape. PR Jankari works with clients across different industry verticals in multiple markets apart from conducting training programmes focused on Social Media Marketing & Analytics for entrepreneurs, SMEs and Corporates.

ISD Global has just made it’s foray into Australia and opened up a boutique operation in Melbourne.The alliance happened by aligning with what was erstwhile called Creative Advantage which was operating very successfully for more than 8 years. So, from now on there will be more creative advantage for brands.

Once upon a time Charles Darwin told us that it would be the survival of the fittest. Things seem to have changed with digital gaining in prominence across every brand’s mindspace. It surely is survival of the clickiest!

ISD Global decided to put up a list of buzzwords that are expected to dominate the branding and marketing eco system this year. Some old, some not so, some very new- take a look!

Terminal 1, Arrivals, Dubai International Airport- with more than 5 million passenger arrivals per month, one of the most busiest airports in the world- having your brand dominate the welcome corridor as passengers approach immigration and passport control was truly a welcome idea conceptualised and executed by ISD Global for UAE’s No 1 Car Rental brand Thrifty. The response to this initiative has been overwhelming

You motivated us. You gave us the privilege and the opportunity. You pushed us to greater heights, You helped us to go beyond. As we close this year, a big, big thanks to all of you, our clients. As we get set to welcome the New Year, we also look forward to be with you, by you and for you, always!

A very happy & Brand Knew year! Well, as has been the case with every Brand Knew edition, there is lots to read in this issue. How about some lessons in re branding from Monica Lewinsky? Or Scott Goodson’s insightful and compelling version of the threats that are hampering global brand building? As marketing gets more bottom up, we examine the need for more left brain thinking. Read More…