Upscale furniture brand Novel Home recently opened its swanky showroom in Ras Al Khaimah (near the traffic department). ISD Global put together an integrated marketing communication campaign that included Radio, Outdoor(Taxis/Lamp Posts), Flyer drop[s and SMS broadcasts to create awareness and drive footfalls. Novel Home has presence in Muscat, Salalah & Abu Dhabi and RAK is their fourth showroom. Plans are afoot to open more locations in the UAE this year including Dubai & Sharjah.
When ideas, intent, technology combine to attract capital and build hugely valuable corporations. Some classic examples quoted in this mailer conceptualised & designed by ISD Global.
With an estimated 450000 vehicles passing through every day, and with a very strategic location near National Paints (the busiest part of Emirates Road), the University of Bolton branding for WINC,conceptualised & executed by ISD Global delivers high traffic & mega impact.WINC is positioned as The Best Value British Education provider in the UAE.
Close on the heels of the January digital campaign conceptualised and executed by ISD Global at Dubai International Airport, Terminal 1 arrivals, Thrifty, the UAE’s No 1 car rental brand is once again active in the same environment. Thrifty now dominates the Dubai & N Emirates Airport branding space with a presence at all the 3 Dubai Airports and at Sharjah International Airport as well.
Brand Knew, the magazine that provides a holistic perspective on the world of global brands and branding is now out with it’s April edition. Published as a monthly by ISD Global in multiple formats (Print, Digital & App), the digital edition can be accessed at http://brandknew.groupisd.com and the mobile apps can be downloaded from the QR Codes shown alongside.
Continuing it’s strategic drive to maximise key traffic touch points for UAE’s No 1 Car Rental brand Thrifty, ISD Global just launched the campaign that it conceptualised for Thrifty on the Dubai Metro.The campaign involves all 59 trains of the Red Line (a total of 177 overhead panels @ 3 panels per train) on the Dubai Metro and will run for a period of 3 months. The idea was to create the sense of aspiration for 2 sets of audiences: a) for all those who would sooner or later making the switch from train to car & b) for all those seeking a car rental company for their organisation.
The March madness is on, good and proper. A high energy issue by all means.The story behind the new kid on the branding block Shake Shack and it’s brand value that is making waves all over. Also, get to know what a brand like Nike does to tackle counterfeiters especially for it’s revered Air Jordan line.The Star Wars franchise has made more than US$ 27 billion till date and you will get to know how. Google’s mobile optimisation will call for a new approach by brands- get to know that. Read More
As part of a carefully put together branding strategy by ISD Global, Thrifty, UAE’s No 1 Car Rental brand,continued its striking presence at all of the major international airports in the UAE, the most recent one being the Terminal 2 Passport control area at Dubai International Airport. Vantage and high visibility, the Thrifty site is visible to each & every arriving passenger and that coupled with the fact that Thrifty has a kiosk at the airport very close to where their branding is, supports their call to action message appropriately.
UAE’s No 1 Car Rental brand Thrifty has once again staked claim to the baggage area branding slot at Sharjah International Airport. With a captive audience and a minimum dwell time of 20 minutes as passengers await their baggage, it’s great brand exposure for Thrifty especially considering their airport counter is just a few metres away from the branded site. With this, Thrifty now has branded itself across all 4 airports in Dubai(T1/T2 & T3) and Sharjah. A strategy that is paying the brand rich dividends in terms of greater recall, brand conviction and call to action.
As a continuation of it’s long term brand exposure strategy, ISD Global executed the OOH Branding for leading energy drink brand Vitaene C (distributed by NTDE) on the coveted Dubai Airport Road.Launched just in time to create the excitement for the upcoming summer season when consumption spikes to combat the fatigue.This comes close on the heels of Vitaene C’s campaign executed earlier by ISD Global on the same location.
