Cliched approaches no longer work. Brands wanting to create respect, resonance, recall & thereby revenues have to be an integral part of the customer journey and enhance the customer experience at all touch points. Those who are failing to do that, are missing the bus surely.
With OOH & outdoor being a significant branding channel in the UAE, brand Thrifty used the design services of ISD Global to brand it’s fleet of LMVs. Just like having the advantage of a mobile hoarding, the Thrifty brand gets assured exposure in high density traffic zones at no investment that otherwise they pay for transit branding.
An average of 38000 feet above mean sea level to begin with. ISD Global in yet another pioneering marketing initiative now offers brands the opportunity to advertise inside airline eco systems. Highly captive, affluent, aware and well travelled. A very desirable audience for brands. Airlines currently available for branding include Qantas, Air Arabia, Vistara, Sprint Airlines(USA), Frontier Airlines(USA) etc. A sample presentation can be had from below link:
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ISD Global created a series of packaging design templates for brand Black & Decker’s Home Appliances division.The objective was to create exciting shelf appeal from a customer perspective while also articulating that the brand now has a new brand identity.
ISD Global presents a truly innovative branding opportunity for all marketers wanting to reach out to the otherwise tough to target 6-18 demographic. With more than 2000 school buses in the UAE, the insides of which are offered for branding, marketers can now get really intimate in their communication with this student demographic with average dwell times of more than 1 hour every day. More details in this presentation below
www.brandknewmag.com ever since it’s relaunch a few months ago has caught the imagination of marketing, branding, design & advertising professionals all over the world. With distilled, actionable intelligence uploaded everyday from thought leaders around the world, brandknewag.com has become the de facto go to destination for branding & marketing professionals to stay abreast of the most relevant and contemporary insights, intelligence and inputs.
Ever since ISD Global conceptualised the idea of using airport locations to drive recall & footfalls, brand Thrifty has been really driven to maximise the exposure at all of UAE’s international airports. The attached is the branding at Terminal 2, Dubai International Airport, just after Passport Control.
Branding Matters. Because Branding Matters.In an era of hyper clutter and media overdose, there was a need to offer a distilled compendium of relevant, actionable content(intelligence) that will help brand owners, brand and marketing professionals and advertising, social media and design professionals to understand, analyse and implement what is needed for brands to sustain and grow. Brandknewmag.com, conceptualised and developed by ISD Global does exactly that. With a responsive, easy to use interface, brandknewmag.com accords easy accessibility across devices and platforms and services the on the go consumption needs of brand owners and brand guardians.
WINC(Western International College) sustains it’s student outreach and branding efforts for the University of Bolton vide a Print Campaign developed by ISD Global. This is on the back of a 4 month Radio sponsorship campaign in the UAE and a mobile advertising drive in Nigeria, both devised by ISD Global. Considering the high quality of tits accredited degrees, the University of Bolton continues to attract students from not only the UAE but also from other countries including Pakistan, Nigeria, Ghana, Kenya, Bahrain, Tanzania, KSA etc.
As part of it’s core strategy to ensure high visibility branding and presence at all the international airport locations in Dubai, ISD Global created this branding opportunity at all the exit barriers and booths in the Car Parking areas of Terminals 1, 2 & 3 at Dubai Airports. Effectively, all arriving and departing vehicles, by design see the Thrifty branding. The response has been been overwhelming.
