Continuing its positive approach towards OOH/Outdoor branding, KIA has put up a new creative campaign for its Sportage brand on the Garhoud Bridge Unipole, near Grand Hyatt Dubai. Facilitated and executed by ISD Global, KIA has been driving a great response through it’s OOH initiatives across Dubai.
ISD Global launches the first edition of it’s BrandKnew Awards: Celebrating Excellence of Home Grown Brands, UK. Come October this year, the first edition of the Awards will be held in London followed by the UAE in November and India in December. The Awards has been instituted to salute, gratify and recognise the brands that have been build admirably from the ground up earning the respect, mind & heart of consumers. More about the Awards can be known from www.brandknewawards.com
A first of it’s kind pioneering initiative by ISD Global, The Best Kept Home Awards India is a state of the heart engagement platform for proud home owners to showcase their abodes of passion and for brands to meaningfully engage with style and aesthetics conscious customers across the SEC spectrum.More about the awards and how to participate, or be associated as a sponsor can be had from www.bkhawards.com
Leveraging the fleet of buses that WINC has for the students of University of Bolton, ISD Global has conceptualised, designed and executed the branding on the buses. Traversing the UAE as it picks and drops off students, it’s a sure fire way to articulate what the brand offers in terms of accredited, quality, UK education in the UAE.
Published by ISD Global and now in its 6th year (with over 60 editions already published), BrandKnew released its April and May editions. The digital edition can be accessed at www.brandknew.groupisd.com .The monthly digital magazine perfectly supplements the web blog brandknewmag.com that provides daily actionable intelligence on marketing, branding, advertising, design and innovation to a hungry and fast growing user base.
Email marketing is very much alive and kicking. Brand marketers who have been using it to great effect will testify to that. This white paper put together by ISD Global shares some tips and tricks on how to best leverage Email marketing. Download the white paper from this link http://bit.ly/1WiwAuv
OOH Advertising is the flavour of the season in the UAE. With the highest possible traffic density on key arterial roads and strategic vantage locations, premium healthcare provider Medcare chose this location provided by ISD Global, opp Citibank, Wafi near Garhoud Dubai to create impact and high recall for its hospital brand.
In these days of over communication, hyper branding and excess advertising, it is refreshing to see a brand doing the exact opposite whilst achieving the results desired. This white paper by ISD Global that studies the recent (hugely understated) campaign done by Small Hotels of the World demonstrates that swimming against the current especially if you believe in your brand is profitable. Download the white paper from this link http://bit.ly/1SAFsdI
In the Feb 16 issue of Brand Knew we touch upon the fundamentals in the feature The Art of Building a Brand. Whoever thought that an iconic brand like Barbie would get a revisit. That’s exactly what you will discover here. What’s App’s plans for brands will change the face of mobile marketing for ever. Read more about it. A one on one tete-a-tete with the brand maverick and guru Seth Godin shows you his incredible approach to marketing and how he perceives the world around us so differently.
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Ever since ISD Global helped Kia to use the two sided backlit Unipole in Garhoud in front of Grand Hyatt, Dubai, Kia has been a staunch believer in the power of OOH branding in Dubai. With one of the highest traffic density on that location, the Unipole branding gives the Kia brand exposure to more than 850000 vehicles every day, a colossal reach with high impact and recall.
