Frye Company, the famous crafter of American-made artisan boots and leather goods, has developed a brilliant product that speaks volumes about its brand identity.
To make a big difference in your marketing, you may need to rethink—or implement—your digital ad strategy.
If you want your business to be successful, you may need to advertise online.
With Google, Microsoft and Facebook all pushing artificial intelligence, AI is becoming the next battleground for agencies, perpetually on the hunt for new service lines.
AI basically gives machines the ability to think like humans. A simple example: You can have a one-on-one conversation with another person, but AI can talk to 500 people at the same time and make decisions based on real-time data to learn what’s going on in each conversation, explained Dave Meeker, vp of Isobar’s U.S. operations.
A bold new era of collaborative, people-based, every-channel marketing…
Mike Sheldon, North America CEO of Deutsch, has been at the agency for nearly 20 years, since opening the West Coast office in 1997. He didn’t get here by accident: After working in the advertising department at his college newspaper at Michigan State University, he moved to Los Angeles intent on a career in the industry. Sheldon credits his success to obsession and considers it a crucial trait in the business. Here he explains to Digiday’s Tanya Dua how he got his start.
With pervasive mobile devices and always-on connectivity, today’s customers dance effortlessly between the digital and physical worlds. However, retailers and brands are not having such an easy time.
When trying to reach an affluent audience, the channels that marketers use to disseminate their message often reach a greater portion of mass consumers than the wealthy, according to a new report by Shullman Research Center.
As influencers carry more weight in the marketing world, these social media stars are playing an increasingly major role in defining brands across the luxury fashion, beauty and fragrance categories.
