With all this gushing about PPC and Google Remarketing campaigns, I strongly feel the need to let you know that I am not to be romanticized or this isn’t a sponsored post. I enjoy following remarketing best practices, and I’d like to provide some justifications as to why I think it is the need of the hour.
Consumers not only want personalized communications, they demand them, judging by A Marketer’s Guide to Artificial Intelligence, an infographic from KoeppelDirect. Read More
The content creator looks to the next phase of her decade-long career, armed with 14 million fans and plenty of lessons learned. Read More
Whether pivoting to an entirely new strategy or changing internal processes and methodologies, creating an environment where new strategies can be easily executed within a company can seem like a Herculean task. Read More
This is the sixth year that Cadillac is the exclusive partner for the Oscars, but it’s the first time that the automaker has leveraged the Academy Awards as a 360-degree platform for a new campaign. Read More
Four experts discuss CMOs’ unique opportunity to drive growth and collaboration across their companies. Read More
You can put away your large budget planned for celebrity endorsements and look to your in-house influencers instead. Read More
Have marketers forgotten about the heartstrings? Or are they too afraid to pull the wrong ones? Sam Walters says Australian marketing needs a healthy dose of emotion. Read More
The Academy Awards — or “Oscars” — is arguably one of the most important ceremonies in the movie industry. This year’s contenders include one of 2018’s blockbusters, Black Panther — a first for the Marvel franchise and an unusual pick for the Academy. It also includes another unusual entry: The Netflix film Roma — a black and white Spanish language movie by director Alfonso Cuaron — is the first film produced by the streaming service to be nominated for an Academy Award.
A new eye-tracking study shows that about 60% of commercial breaks can go unwatched by viewers. Read More
