From the domain of advanced industry and engineering comes the digital twin, a virtual rendering of a real-world item that allows its users to monitor performance and spot problems; now, that idea is gaining traction among consumer brands looking to the future. Read More
It’s known for its unique and cut-through campaigning, but is a nine-minute spot too long even for Apple?
In 2019, Apple released a three-minute ad online. The ad was called The Underdogs, and profiled four office workers looking to make a break from their 9-5. Given an opportunity to pitch an idea to their difficult boss, the workers rely on Apple products to make it happen – and make it happen fast. Read More
A focus on performance marketing carries risks for agency working cultures as well as long-term brand growth and it’s time to address the issue, says UM’s Chris Skinner.
It’s an exciting time to be a consumer. We can get almost everything we want when we want it. Amazon, the retailer many consider at the heart of this transformation, reported net sales up 22% in 2021 and it has become a major technology brand in its own right. Read More
Last year, Molson Coors, the esteemed purveyor of watered-down frat-party beer, ran a jarring ‘experiment.’ In a discreet building in downtown Los Angeles, 18 subjects were instructed to watch a strange video featuring a synth-laden soundtrack and natural imagery interspersed with glimpses of Coors Light cans.The participants were then asked to drift off to sleep while listening to an 8-hour soundtrack featuring audio from the video. Coors’ stated goal was science-fiction worthy: The company wanted to “shape and compel [the] subconscious” into dreaming about beer. Read More
The caption of this article is a bit of soft pedaling. I am quite uncomfortable with the word ‘ trends ‘ because it is in more ways than one camouflaging what is called ‘ herd mentality ‘ which leads to the inevitable SOS(Sea of Sameness). And in an increasingly commoditized world, you may be birds of the same feather, but..flocking together ?? Read More
Many meetings limp to a start. The group sits waiting for people to straggle in late. Others want to keep chatting about “important” but unrelated topics: The dreaded “since I have you here” move that turns the group’s agenda into a personal one. Still others keep texting and emailing while the leader struggles to get everyone focused. Read More
Saying hello to progress comes very easily to him. Some might call it ‘ walking the walk ‘.
Balaji Vaidyanathan is a global marketing leader with over 20 years of insightful experience in brand, advertising, digital, content, and mainline. As Marketing Director(CEEMEA), Franklin Templeton Investments(ME) Limited, Read More
The authors of the new book CEO Excellence, who interviewed dozens of the top-performing chief executives, share their most memorable encounters and stories.
In the upcoming book, CEO Excellence: The Six Mindsets That Distinguish the Best Leaders from the Rest, three McKinsey senior partners offer leadership lessons from 67 CEOs of some of the world’s most successful companies. In this episode of the Inside the Strategy Room podcast, the authors explain what sets the best leaders apart and how others can emulate their practices and mindsets. Carolyn Dewar and Scott Keller, who co-lead McKinsey’s global CEO Excellence practice, are joined by Vik Malhotra, former chair of McKinsey’s Americas region. Read More
