Knowledge @ ISD Global

September 17, 2014
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Blast from the past

By | ISDose | No Comments

Nostalgia is an addict and it refuses to leave our system. When we launched the complete collateral development for brand TEMPTATIONS, the Night Club/Lounge, we had great fun developing these series of coasters. We are told that not only did it stir up a few concoctions in terms of conversations in the night club but there were a few ingenuous attempts to smuggle the coasters out as well. At ISD Global we do try to raise the bar but what would one call this- bar lifting aka shop lifting???

Temptations - coaster

Temptations – coaster

Temptations - coaster

Temptations – coaster

Temptations - coaster

Temptations – coaster

Temptations - coaster

Temptations – coaster

Temptations - coaster

Temptations – coaster

Temptations - coaster

Temptations – coaster

September 15, 2014
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Retail brand makes a smart move

By | ISDose | No Comments

The Big Daddy of Retail Concept brands, the Landmark Group, has launched yet another concept called Smart Zone. Catering to the young, upwardly mobile and tech savvy, wanting stay on top of the always on world, Smart Zone outlets will retail smartphones, tablets, cameras, wearable technology, accessories etc. The first Smart Zone outlet is already up and running at the Centrepoint outlet in Bur Dubai. Smart Zone’s complete branding work was conceptualised and executed by ISD Global.

Logo Smart Zone

Logo Smart Zone

Stationary

Stationary

Merchandise

Merchandise

Shopping Bag

Shopping Bag

Store Branding

Store Branding

Store Branding

Store Branding

 

September 15, 2014
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Blast from the past

By | ISDose | No Comments

As time moves on relentlessly, we take a moment to pause and look back at some of the work we did in the recent past.

Featured here is the rebranding work done for Shift Car Rental & Leasing,one of the fastest growing car rental companies in the UAE, as also the launch of a new restaurant brand Rooftop at Ascot Hotel, Dubai.

Logo - Shift Leasing

Logo – Shift Leasing

[calameo code=002084252f4296f7e84d4 authid=RGUmYvTeHthi width=600 height=388]

 

Roof Top Logo

Roof Top Logo

[calameo code=002084252d7bf25673217 authid=I0TfE5QYdaCt width=600 height=388]

 

September 10, 2014
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Manipal University campaign makes waves on the radio!

By | ISDose | No Comments

An integrated marketing campaign involving Print, Outdoor, Radio & Online has seen Manipal University striking the right chord with prospective students for the September 14 intake. The 12 week campaign, conceptualised and produced by ISD Global runs on multiple radio stations in the UAE including Virgin(English), Radio 4(Hindi), Suno FM(Hindi) and Hit FM(Malayalam).Considering the amount of time people in the UAE spend on the roads, Radio & OOH media become a very potent combination to effectively reach out brand communication to desired TG.

 

 

 

September 8, 2014
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Brand Knew continues to generate and leave lasting impressions

By | ISDose | No Comments

Brand Knew, the magazine on brands and branding published monthly by ISD Global, continues to enlighten, educate and infotain its vast community of readers that include CEOs, Brand Owners, Marketing Heads, Ad Agency professionals, Entrepreneurs, Brand Managers etc apart from students of marketing, branding & advertising. Its available both as a digital magazine and also on mobile/tablets through its customised Apps.

Directly access the digital edition by clicking on the Brand Knew cover image below.

QR-Codes

QR-Codes

BK September 2014 Cover

BK September 2014 Cover

August 30, 2014
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Manipal Executive Education rolls out its website

By | ISDose | No Comments

manipalexeced.com is the new go to destination for a world of training & development opportunities for MNCs, regional conglomerates, SMEs and individuals. Conceptualised and developed by the ISD GLobal team headed by New Media branding architect Mufaddal Joher,the website was put together in a record time.It provides a comprehensive dashboard to the entire bouquet of offerings that Manipal Executive Education has to offer.Welcome to knowledge powered brand energy!

Screen-Shot-MEE-01 Screen-Shot-MEE-02

August 30, 2014
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Manipal University hits the road in India

By | ISDose | No Comments

As part of an aggressive student recruitment drive push, Manipal University officials have been touring India to inform,educate and inspire potential students to enrol. Backed by an emailer + print campaign conceptualised and developed by ISD Global, the road shows have been done across multiple cities in India including Hyderabad, Goa, Kolkata, Ahmedabad, Cochin, Lucknow & the Delhi/NCR region.The response has been very very encouraging.

OpenSession-INDIA-emailer OpenSession-kolkota-emailer OpenSession-lucknow-emailer

August 18, 2014
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WINC stays true to its positioning for the Bolton brand

By | ISDose | No Comments

University of Bolton is now recognised as The Best Value Accredited British University brand in the UAE. Respected for its wide array of programmes especially those ion Engineering, Management & Accountancy, the University of Bolton is attracting students not just from the UAE but also from other parts of the GCC, the Indian Sub Continent and Africa. Well placed students of the University of Bolton through WINC’s dedicated career development cell has definitely increased demand for its programmes.

WINC - ad

WINC – ad

August 18, 2014
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Watch out! Kolber brand is on take off mode!

By | ISDose | No Comments

ISD Global last week executed this backlit Unipole branding for the watch brand Kolber (Al Futtaim Watches & Jewellery) on Dubai Airport Road. With an estimated

350000+ vehicles every day on that route including all traffic going & coming from Dubai Airport’s Terminal 1 and Terminal 3, the location provides a spectacular branding platform for a lifestyle brand.

Kolber OOH

Kolber OOH

Kolber OOH

Kolber OOH