“Defining yourself by a competitor means giving up the most important reason to be an entrepreneur: You can do something new in the world that won’t be done unless you are the one to do it.”
PayPal co-founder Peter Thiel, as quoted by Entrepreneur online
As more and more of the always on, ever sharing economy kicks on, You the individual has become the most important eco system for brands. The latest edition of Brand Knew does precisely that. Also understand how the digital revolution is throwing up more and more of the technology brands into the stratosphere. Brand Knew is another creative initiative from New Age Brand Communication agency ISD Global. Read more at http://brandknew.groupisd.com
Thrifty Car Rental the largest car rental brand in the UAE started its LED Advertising campaign at Ittihad Park, Sharjah. Located in a heavy traffic zone for both vehicles and residents, the exposure strategized by ISD Global ensures that the Thrifty brand is visible to a large audience base. This is Thrifty’s second Sharjah based campaign after ISD Global had got them branding exposure at Sharjah International Airport arrivals in the baggage area.
Bucking the trend shall we say? As more and more magazines go the digital route, Brand Knew, published by ISD Global, has gone and done just the opposite. Having already established its presence strongly in the digital and mobile edition eco system, across international markets, Brand Knew wef this October will also have a print edition for the UAE market. Those interested in subscribing can write to info@groupisd.com with full name, address & contact details. Brand Knew will be available only vide controlled circulation. For those who want to access the previous editions, log onto brandknewmag.com
BK – October Cover
When Big Box electronics retail brand Emax wanted to set up a dedicated Customer Care Centre, they called on ISD Global to develop a brand identity that will convey the ethos in totality. Respecting the core brand colours, and staying consistent with perceived expectations of consumers in this sharing, always on economy, ISD Global set out to develop an identity which is now an integral part of all of Emax’s communication both ATL and BTL.Its time to say hello to Hello Emax!
Hello Emax
Social Potpourri is no ordinary melting pot. Its a beehive of freewheeling thoughts, ideas, articulations, expressions that are gathered from a bunch of committed & brilliant writers from around the world. Such a wonderful repository of content is finding residence in Social Potpourri- An Anthology 2, the book that is the sequel to the 1st one launched almost a year ago. To mark the occasion, a presentation(conceptualised & developed by ISD Global) was put together.
Kolber,the Swiss watch brand kept the clock ticking on freshness with a new set of creatives that it put up at on the Dubai Airport Road unipole site.
The site has been strategised by ISD Global for Al Futtaim Watches as a destination to showcase the multiple international watch brands that it represents in the UAE market to a large audience of residents and international travellers.Watch this space for more!
Kolber – Al Futtaim
Kolber – Al Futtaim
Kolber – Al Futtaim
Kolber – Al Futtaim
The brief was to develop a brand identity and collaterals that supported a positioning that was truly, European and international. Kraft is a retail brand of ready made kitchens and finishes and commenced operations in South India with its first outlet in Coimbatore. ISD Global conceptualised and developed the brand identity and all the in store collaterals.
Logo
Stationary
In-store Branding
In-store Branding
In-store Branding
Continuing to develop and disseminate communication that stimulates, provokes, reminds, inspires, inform or educate as the case may be, ISD Global developed a few mailers over the past few weeks. Considering that people at the receiving end of these messages have been clamouring for more, it looks as if we are on the right track
I Don’t Know
Scotland
Foot-for-thought
Shift Car Rental & Leasing,.one of the fastest growing car rental brands in the UAE, has embarked on a special offer targeted at teachers. With schools having re opened across the UAE earlier this month, Shift believes that the timing is perfect to recognise and value the contribution that the teaching community incessantly and selflessly makes. ISD Global conceptualised and designed the campaign that straddles online,emailers & BTL.
Shift Promotional Camapign
