Once upon a time Charles Darwin told us that it would be the survival of the fittest. Things seem to have changed with digital gaining in prominence across every brand’s mindspace. It surely is survival of the clickiest!
ISD Global decided to put up a list of buzzwords that are expected to dominate the branding and marketing eco system this year. Some old, some not so, some very new- take a look!
Terminal 1, Arrivals, Dubai International Airport- with more than 5 million passenger arrivals per month, one of the most busiest airports in the world- having your brand dominate the welcome corridor as passengers approach immigration and passport control was truly a welcome idea conceptualised and executed by ISD Global for UAE’s No 1 Car Rental brand Thrifty. The response to this initiative has been overwhelming
You motivated us. You gave us the privilege and the opportunity. You pushed us to greater heights, You helped us to go beyond. As we close this year, a big, big thanks to all of you, our clients. As we get set to welcome the New Year, we also look forward to be with you, by you and for you, always!
A very happy & Brand Knew year! Well, as has been the case with every Brand Knew edition, there is lots to read in this issue. How about some lessons in re branding from Monica Lewinsky? Or Scott Goodson’s insightful and compelling version of the threats that are hampering global brand building? As marketing gets more bottom up, we examine the need for more left brain thinking. Read More…
Sharp engaged (as it has been over the years) the services of ISD Global for conceptualising and designing its exhibition display panels that articulates Sharp’s foray into farming technology that helps them produce premium quality fruits, vegetables all through the year irrespective of climatic or soil conditions.
Danube is the brand with the Midas touch, anything they venture into, turns into an unprecedented success. ISD Global is proud to be part of their new real estate venture called Glitz (which is offering one of the most innovative payment plans to attract actual end users into the property segment) by helping them with some of their out of home advertising campaigns. Seen here is the branding of Glitz on the LED advertising board in Sharjah , Opp Ittihad Park.
As one of the fastest growing automobile brands not just in the UAE but globally, Kia continues its assertive dominance of the media eco system.
ISD Global helped them choose a 2 sided backlit unipole location right in front of Grand Hyatt, Dubai before the Garhoud bridge, an area that witnesses more than 400000 vehicles passing by on either side of the site.The duration of the brand exposure on the site is for a 1 year period with brand Kia having the option (and the first right of refusal) to renew it.
We could not be a silent bystander to the crash that the Russian currency has been witnessing over the past few weeks. So, as has been our wont, ISD Global devised this communication to articulate the message.A case of the currency being all at sea?
