Continuing it’s strategic drive to maximise key traffic touch points for UAE’s No 1 Car Rental brand Thrifty, ISD Global just launched the campaign that it conceptualised for Thrifty on the Dubai Metro.The campaign involves all 59 trains of the Red Line (a total of 177 overhead panels @ 3 panels per train) on the Dubai Metro and will run for a period of 3 months. The idea was to create the sense of aspiration for 2 sets of audiences: a) for all those who would sooner or later making the switch from train to car & b) for all those seeking a car rental company for their organisation.
The March madness is on, good and proper. A high energy issue by all means.The story behind the new kid on the branding block Shake Shack and it’s brand value that is making waves all over. Also, get to know what a brand like Nike does to tackle counterfeiters especially for it’s revered Air Jordan line.The Star Wars franchise has made more than US$ 27 billion till date and you will get to know how. Google’s mobile optimisation will call for a new approach by brands- get to know that. Read More
As part of a carefully put together branding strategy by ISD Global, Thrifty, UAE’s No 1 Car Rental brand,continued its striking presence at all of the major international airports in the UAE, the most recent one being the Terminal 2 Passport control area at Dubai International Airport. Vantage and high visibility, the Thrifty site is visible to each & every arriving passenger and that coupled with the fact that Thrifty has a kiosk at the airport very close to where their branding is, supports their call to action message appropriately.
UAE’s No 1 Car Rental brand Thrifty has once again staked claim to the baggage area branding slot at Sharjah International Airport. With a captive audience and a minimum dwell time of 20 minutes as passengers await their baggage, it’s great brand exposure for Thrifty especially considering their airport counter is just a few metres away from the branded site. With this, Thrifty now has branded itself across all 4 airports in Dubai(T1/T2 & T3) and Sharjah. A strategy that is paying the brand rich dividends in terms of greater recall, brand conviction and call to action.
As a continuation of it’s long term brand exposure strategy, ISD Global executed the OOH Branding for leading energy drink brand Vitaene C (distributed by NTDE) on the coveted Dubai Airport Road.Launched just in time to create the excitement for the upcoming summer season when consumption spikes to combat the fatigue.This comes close on the heels of Vitaene C’s campaign executed earlier by ISD Global on the same location.
Brand Knew the magazine that provides a holistic perspective on the world of brands and branding, and published by ISD Global,released its February edition. Housing features like the mystery of Apple’s Apple, the creative forecast for brands in the year 2015 and the tips to build and share your personal brand story and how brands should be using the increasingly popular Social Media platform Instagram. Tonnes of great content to savor for brand marketers and brand owners in this issue of Brand Knew which can be accessed on http://brandknew.groupisd.com
In an increasingly hyper competitive brand eco system, the future belongs to brands who are continuously reinventing itself to suit the needs and ever changing preferences of the spoiled for choice customers. Its worthwhile for brands to introspect and ask the question.
ISD Global conceptualised and executed this OOH branding campaign for UAE’s No 1 car rental brand Thrifty. This is an extension of the very focused OOH branding strategy that ISD Global has adopted for the Thrifty brand with a clear endeavour to dominate high traffic environments like airports, key arterial roads etc in Dubai & N Emirates. Thrifty already has its branding presence in all of the 3 Dubai Airports and at Sharjah International Airport.
PR Jankari the Mumbai based ( and SINE IIT incubated) Social and Digital Media Marketing entity chose ISD Global to deliver on its new brand logo. Clean, clear & crisp was the approach adopted which is perfectly resonating with the core need of the social media and digital marketing landscape. PR Jankari works with clients across different industry verticals in multiple markets apart from conducting training programmes focused on Social Media Marketing & Analytics for entrepreneurs, SMEs and Corporates.
ISD Global has just made it’s foray into Australia and opened up a boutique operation in Melbourne.The alliance happened by aligning with what was erstwhile called Creative Advantage which was operating very successfully for more than 8 years. So, from now on there will be more creative advantage for brands.
