Our last emailer was to get people to act on their ideas. Without execution, they remain an unfulfilled misery that becomes regrettable. So get your ideas to reality by actioning them!
Mathtweets.com, an innovative, first of it’s kind, future ready Math learning by Tweets initiative engaged the services of ISD Global for its launch campaign branding. Two sets of approaches were created to address audiences one within the Indian Sub Continent and the other at a wider global footprint predominantly in the First World nations.Mathtweets is targeted at kids in the 5 to 12 year bracket who find Math a serious stumbling block and in the process puts the parent community at ease as well.
Everyone and their cousin seems to be talking about ‘ big data ‘ but how many of them are actually seeing the ground reality and leveraging data the way it ought to be. Efficacies, impact & relevance for brands now and most certainly in the future will all come from how well data is mined.
ISD Global completed the first set of a store and product photo shoot for upscale Italian fashion brand Carducci at the Sunset Mall, Jumeirah Beach Road.
With plans to go into the UAE’s top malls, the Carducci brand is looking to expand aggressively in the region. The brand has high styled quality garments for both men and women and are appropriately priced inspite of the premium quality. The Carducci store is located at the ground level of the Sunset Mall on Jumeirah Beach Road in Dubai.
WINC(Western International College) continues to use the GETEX platform to drive student recruitment for University of Bolton, the best value Accredited UK Higher Education provider in the UAE. WINC’s roadshows across the GCC, Pakistan and within UAE saw demand from students augmenting manifold especially for it’s Engineering and MBA programmes. There are special scholarships on offer that are both merit and need based. For more information visit the University of Bolton booth(branded by ISD Global) at GETEX, April 15 to 17th at Dubai Convention & Exhibition Centre or log onto wincedu.net Read More
Upscale furniture brand Novel Home recently opened its swanky showroom in Ras Al Khaimah (near the traffic department). ISD Global put together an integrated marketing communication campaign that included Radio, Outdoor(Taxis/Lamp Posts), Flyer drop[s and SMS broadcasts to create awareness and drive footfalls. Novel Home has presence in Muscat, Salalah & Abu Dhabi and RAK is their fourth showroom. Plans are afoot to open more locations in the UAE this year including Dubai & Sharjah.
When ideas, intent, technology combine to attract capital and build hugely valuable corporations. Some classic examples quoted in this mailer conceptualised & designed by ISD Global.
With an estimated 450000 vehicles passing through every day, and with a very strategic location near National Paints (the busiest part of Emirates Road), the University of Bolton branding for WINC,conceptualised & executed by ISD Global delivers high traffic & mega impact.WINC is positioned as The Best Value British Education provider in the UAE.
Close on the heels of the January digital campaign conceptualised and executed by ISD Global at Dubai International Airport, Terminal 1 arrivals, Thrifty, the UAE’s No 1 car rental brand is once again active in the same environment. Thrifty now dominates the Dubai & N Emirates Airport branding space with a presence at all the 3 Dubai Airports and at Sharjah International Airport as well.
Brand Knew, the magazine that provides a holistic perspective on the world of global brands and branding is now out with it’s April edition. Published as a monthly by ISD Global in multiple formats (Print, Digital & App), the digital edition can be accessed at http://brandknew.groupisd.com and the mobile apps can be downloaded from the QR Codes shown alongside.
