www.brandknewmag.com ever since it’s relaunch a few months ago has caught the imagination of marketing, branding, design & advertising professionals all over the world. With distilled, actionable intelligence uploaded everyday from thought leaders around the world, brandknewag.com has become the de facto go to destination for branding & marketing professionals to stay abreast of the most relevant and contemporary insights, intelligence and inputs.
Ever since ISD Global conceptualised the idea of using airport locations to drive recall & footfalls, brand Thrifty has been really driven to maximise the exposure at all of UAE’s international airports. The attached is the branding at Terminal 2, Dubai International Airport, just after Passport Control.
Branding Matters. Because Branding Matters.In an era of hyper clutter and media overdose, there was a need to offer a distilled compendium of relevant, actionable content(intelligence) that will help brand owners, brand and marketing professionals and advertising, social media and design professionals to understand, analyse and implement what is needed for brands to sustain and grow. Brandknewmag.com, conceptualised and developed by ISD Global does exactly that. With a responsive, easy to use interface, brandknewmag.com accords easy accessibility across devices and platforms and services the on the go consumption needs of brand owners and brand guardians.
WINC(Western International College) sustains it’s student outreach and branding efforts for the University of Bolton vide a Print Campaign developed by ISD Global. This is on the back of a 4 month Radio sponsorship campaign in the UAE and a mobile advertising drive in Nigeria, both devised by ISD Global. Considering the high quality of tits accredited degrees, the University of Bolton continues to attract students from not only the UAE but also from other countries including Pakistan, Nigeria, Ghana, Kenya, Bahrain, Tanzania, KSA etc.
As part of it’s core strategy to ensure high visibility branding and presence at all the international airport locations in Dubai, ISD Global created this branding opportunity at all the exit barriers and booths in the Car Parking areas of Terminals 1, 2 & 3 at Dubai Airports. Effectively, all arriving and departing vehicles, by design see the Thrifty branding. The response has been been overwhelming.
8 months into the Unipole branding developed by ISD Global for Kia Motors right in front of Grand Hyatt Garhoud, Dubai, the site continues to deliver high impact for the brand. With an estimated 700000 vehicles on that road every day, it undoubtedly becomes the most sought after and impact delivering outdoor media locations in the UAE.
Brands increasingly are restraining consumers from buying them today. It’s asking people to reimagine a world where disposable goods are well indispensable. Brands are asking for your pledge. Recycle, reuse, and replenish the world! The time for now is always. As is reflected in the attached emailer created by ISD Global. You can read more about it at http://bit.ly/1C15WZE
Close on the heels of the advertising campaign launched outdoor with University of Bolton, ISD Global has put together a 3 month Weather Update Sponsorship Radio campaign on Suno FM for WINC to bolster it’s student recruitment drive for the University of Bolton’s next academic session starting September 2015. And integrating the Radio and Outdoor is Press Advertising in Gulf News and Khaleej Times. University of Bolton is positioned as the Best Value British University in the UAE.
Western International College that offers the University of Bolton’s Degree programmes in the UAE once again partnered with ISD Global to brand the internal environment of their RAK Campus. The messages conceptualised and created by ISD Global were meant to be timeless, relevant and motivating to all the stakeholders in the campus be it students, administrators or faculty members.
ISD Global continues it’s consistent usage of high impact OOH media for UAE’s No 1 Car Rental brand Thrifty. Close on the heels of a 6 month campaign at the same location that ran upto March of this year, it has put the Thrifty brand up again on the LED Screen opp Buhaira Corniche in Sharjah. ISD Global has planned the OOH campaign to include all 3 of Dubai airports, the Sharjah International Airport and this LED Screen.
