Email marketing is very much alive and kicking. Brand marketers who have been using it to great effect will testify to that. This white paper put together by ISD Global shares some tips and tricks on how to best leverage Email marketing. Download the white paper from this link http://bit.ly/1WiwAuv
OOH Advertising is the flavour of the season in the UAE. With the highest possible traffic density on key arterial roads and strategic vantage locations, premium healthcare provider Medcare chose this location provided by ISD Global, opp Citibank, Wafi near Garhoud Dubai to create impact and high recall for its hospital brand.
In these days of over communication, hyper branding and excess advertising, it is refreshing to see a brand doing the exact opposite whilst achieving the results desired. This white paper by ISD Global that studies the recent (hugely understated) campaign done by Small Hotels of the World demonstrates that swimming against the current especially if you believe in your brand is profitable. Download the white paper from this link http://bit.ly/1SAFsdI
In the Feb 16 issue of Brand Knew we touch upon the fundamentals in the feature The Art of Building a Brand. Whoever thought that an iconic brand like Barbie would get a revisit. That’s exactly what you will discover here. What’s App’s plans for brands will change the face of mobile marketing for ever. Read more about it. A one on one tete-a-tete with the brand maverick and guru Seth Godin shows you his incredible approach to marketing and how he perceives the world around us so differently.
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Ever since ISD Global helped Kia to use the two sided backlit Unipole in Garhoud in front of Grand Hyatt, Dubai, Kia has been a staunch believer in the power of OOH branding in Dubai. With one of the highest traffic density on that location, the Unipole branding gives the Kia brand exposure to more than 850000 vehicles every day, a colossal reach with high impact and recall.
Cliched approaches no longer work. Brands wanting to create respect, resonance, recall & thereby revenues have to be an integral part of the customer journey and enhance the customer experience at all touch points. Those who are failing to do that, are missing the bus surely.
With OOH & outdoor being a significant branding channel in the UAE, brand Thrifty used the design services of ISD Global to brand it’s fleet of LMVs. Just like having the advantage of a mobile hoarding, the Thrifty brand gets assured exposure in high density traffic zones at no investment that otherwise they pay for transit branding.
An average of 38000 feet above mean sea level to begin with. ISD Global in yet another pioneering marketing initiative now offers brands the opportunity to advertise inside airline eco systems. Highly captive, affluent, aware and well travelled. A very desirable audience for brands. Airlines currently available for branding include Qantas, Air Arabia, Vistara, Sprint Airlines(USA), Frontier Airlines(USA) etc. A sample presentation can be had from below link:
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ISD Global created a series of packaging design templates for brand Black & Decker’s Home Appliances division.The objective was to create exciting shelf appeal from a customer perspective while also articulating that the brand now has a new brand identity.
ISD Global presents a truly innovative branding opportunity for all marketers wanting to reach out to the otherwise tough to target 6-18 demographic. With more than 2000 school buses in the UAE, the insides of which are offered for branding, marketers can now get really intimate in their communication with this student demographic with average dwell times of more than 1 hour every day. More details in this presentation below
