Knowledge @ ISD Global

Marketing to Millennials

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Brands are aways wanting to reach out, connect and engage with the millennial generation, a very vital demographic for most of them. What is desired though is a complete understanding of what millennials seek.

Ads: Communicating at the right level

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It’s often noticed that in the quest to simplify and connect with the audiences, advertising becomes far too plain and strait jacketed. The way to about doing it is credit our audience with the fact they have a very good ability to understand and evaluate.

Educated Branding: GETEXcellent response to University of Bolton’s booth

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ISD Global helped WINC(Western International College) brand the University of Bolton’s booth at GETEX in Dubai last month. Positioned by ISD Global as the Best Value British University in the UAE, the University witnessed the maximum possible student registrations this year for its under graduate and post graduate degrees in Engineering, Management, Economics, Accounting, Supply Chain, Computing & IT etc.

Be a Sport. Drive a KIA SPORTAGE!

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Continuing its positive approach towards OOH/Outdoor branding, KIA has put up a new creative campaign for its Sportage brand on the Garhoud Bridge Unipole, near Grand Hyatt Dubai. Facilitated and executed by ISD Global, KIA has been driving a great response through it’s OOH initiatives across Dubai.

BrandKnew Awards, UK: Celebrating Excellence of Home Grown Brands

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ISD Global launches the first edition of it’s BrandKnew Awards: Celebrating Excellence of Home Grown Brands, UK. Come October this year, the first edition of the Awards will be held in London followed by the UAE in November and India in December. The Awards has been instituted to salute, gratify and recognise the brands that have been build admirably from the ground up earning the respect, mind & heart of consumers. More about the Awards can be known from www.brandknewawards.com

A New Homecoming: ISD Global launches The Best Kept Home Awards, India

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A first of it’s kind pioneering initiative by ISD Global, The Best Kept Home Awards India is a state of the heart engagement platform for proud home owners to showcase their abodes of passion and for brands to meaningfully engage with style and aesthetics conscious customers across the SEC spectrum.More about the awards and how to participate, or be associated as a sponsor can be had from www.bkhawards.com

BrandKnew: Branding Matters. Because, Branding Matters.

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Published by ISD Global and now in its 6th year (with over 60 editions already published), BrandKnew released its April and May editions. The digital edition can be accessed at www.brandknew.groupisd.com .The monthly digital magazine perfectly supplements the web blog brandknewmag.com that provides daily actionable intelligence on marketing, branding, advertising, design and innovation to a hungry and fast growing user base.