With pervasive mobile devices and always-on connectivity, today’s customers dance effortlessly between the digital and physical worlds. However, retailers and brands are not having such an easy time.
When trying to reach an affluent audience, the channels that marketers use to disseminate their message often reach a greater portion of mass consumers than the wealthy, according to a new report by Shullman Research Center.
As influencers carry more weight in the marketing world, these social media stars are playing an increasingly major role in defining brands across the luxury fashion, beauty and fragrance categories.
The incomparable Cher talks to Co.Design columnist Doreen Lorenzo about creativity, Twitter, and the brilliance of emojis.
As digital and programmatic developments usher in a new era of marketing, major brands are failing to invest enough into media training, according to a new survey of senior brand and media agency marketers.
