Startup marketing: strategies for year one
The most important tasks for any early stage startup are to write code and talk to users. When we started Intercom the latter was my job.
Lurpak’s ad is as smooth as its new product, a soft-blend butter that is spreadable straight from the fridge. Read More
The ten qualities you should look for when interviewing potential CMOs for your start-up. Read More
Pepsi has been named as the world’s most effective brand in Effie Worldwide’s 2018 Effie Effectiveness Index, replacing last year’s top brand Vodafone.
Pepsi swapped places with the mobile network, which dropped to fourth in the ranking. Pepsi also overtook arch-rival Coca-Cola, which fell from second to third – swapping places with McDonald’s. Read More
Video marketing may not be the simplest of content to create (you’ve got to think about not just the script and video itself but also the technical challenges of creating the video), but it can be a very effective form of content.
According to an infographic by review and coupon site 16best.net, 97% of marketers say video has helped increase user understanding of their product or service, and 81% of consumers say they were convinced to buy a product or service after watching a brand’s video. Read More
Emma Bannister has seen billion-dollar brands damage their reputations and lose customers and clients overnight thanks to bad presentations. Will you make the same mistakes? Read More
THE EYES ARE unwell. Their childhood suppleness is lost. The lenses, as we log hours on this earth, thicken, stiffen, even calcify. The eyes are no longer windows on souls. They’re closer to teeth.To see if your own eyes are hardening, look no further than your phone, which should require no exertion; you’re probably already there. Keep peering at your screen, reading and staring, snubbing life’s third dimension and natural hues. The first sign of the eyes’ becoming teeth is the squinting at phones. Next comes the reflexive extending of the arm, the impulse to resize letters into the preschool range. And at last the buying of drugstore readers. Read More
Ten of Co.Design‘s favorite new tiles, whether you’re looking for beach reads or serious academic research.
Summer is a time for creative renewal, and for many of us, that means new books. 2018’s most exciting new design books have something for everyone, whether you just want to peruse coffee table eye candy or you finally have time to pore over the essays you didn’t have a chance to read during the winter. We’ve compiled some of the most compelling new and forthcoming releases, from significant design research to pure, unadulterated fun. Find the first 10 titles below, and stay tuned for part two. Read More
As VP and Head of Global Brand Experiences and Partnerships at American Express, Deborah Curtis has a unique perspective on the experiential landscape—what it means today and how to create meaningful and memorable branded experiences to connect with customers and explore the future with new technologies such as augmented and mixed reality. Read More
As beauty brands look to meet customers where they are, their focus is turning to Instagram Stories. Read More
