Half (54%) of consumers have felt deceived by native ads, according to an infographic by Contently and the Tow-Knight Center for Entrepreneurial Journalism.
That figure is high enough for advertisers to rightfully fear that customers have a trust issue regarding native ads. But the good news is that there are steps publishers and advertisers can take to make ads more trustworthy, and thereby more effective. Read More
The design team behind the new site, Code and Theory, explained what makes its aesthetic so different.
Is The Outline the ugliest website on the web right now? Possibly, but that may not be a bad thing. Read More
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Nothing beats a great marketing conference. Whether you’ll be speaking or attending, marketing conferences offer tons of amazing opportunities.
Mountain Dew is kicking off 2017 with a new, mobile-first global campaign, and revamped packaging.
The new campaign’s tagline, “There’s No Feeling Like Doing,” alludes to the natural high that people experience when they’re performing an exciting activity.
The brand’s umbrella tagline remains “Do the Dew.” Read More
As we head into a new year, a question that may be on the minds of many business owners is where to concentrate their marketing efforts. With the dizzying array of possibilities, it can seem difficult to sift through the different marketing trends. Read More
With another year comes another slew of trends taking over the Internet.
These digital innovations and silly social media challenges are tempting for marketers hoping to stay socially relevant, but it takes thought, skill and creativity to execute such trendy marketing campaigns effectively. Read More
