Many business owners understand both the benefits of SEO and the sheer potential for transforming organic visitors into long-term paying customers. But the issue isn’t so much realizing that there is a benefit as much as it is finding strategies that work. Read More
Google and Facebook control 20% of global media ad spend, up from 11% in 2012.
According to Zenith’s ‘Top Thirty Global Media Owners’, Facebook and Google now control 20% of global media ad spend.
If you can figure out how to transform (or at the very least improve) your customers’ lives, they’ll repay you with loyalty and thanks, this expert says.
Without a doubt, one of my favorite things in the whole world are the emails I get from people who’ve read my books. These are folks I’ve never met, people whose lives have been changed because of the words I strung together to explain concepts I thought might be useful. It’s humbling—providing these types of transformative experiences makes all the tedious work that goes into putting out a book worthwhile. Read More
In an era of brands defining their purpose and taking a stand, two of the world’s leading brewers are expressing their purpose. Heineken and Carlsberg have each released a video that speaks to their brand purpose, and they’re both must-viewing. Read More
‘NYT’ Makes ‘Truth’ Easier To Find, New Spots Break On TV, Online
The truth will be a little less hard to find beginning today as The New York Times breaks the next flight of ads in a branding campaign that originally debuted with a stark, syncopated commercial in ABC’s telecast of the Academy Awards last month.
No one doubts the success of video as a marketing tool. But marketers are always on the hunt for the next frontier: vertical video. Read More
Sharethrough and Placed combined efforts to get some sense of how much mobile and desktop ads drove in-store traffic.
Native ads are more efficient in driving traffic into physical stores than display ads.
After Google Disabled the Spot, BK Tweaked the Spot to Work Again Read More
