The Airbnb user experience design manager unpacks how Airbnb is designing for the superhost, what her team is learning offline that they are applying online, and how the line between design and business is so blurry these days she can’t even see it anymore. Read More
As a kid, John Legend often experienced food insecurity. Read More
Artificial intelligence can give marketers superpowers, especially when it comes to digital advertising. Read More
Companies spend a lot on marketing communications. In fact, global spending on media is expected to reach $2.1 trillion in 2019, up from $1.6 trillion in 2014. But is all that money well spent? And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. Read More
Attitudinal segmentation could be more effective than traditional demographic profiling to reveal commonalities to help understand customers, buying behaviors and market potential. Read More
Chipotle is doubling down on its “real” and “authentic” positioning with an ambitious new ad campaign aimed at rehabilitating its image and maybe even turning itself into a lifestyle brand such as Apple or Tom’s Shoes. Read More
Centuries after naturalists used it to define the colors they saw in the natural world, Werner’s Nomenclature of Colours is back. Read More
When search term was a $0 business, rococo was considered minimal compared to the aesthetic of the average website, and the only influencer around was your best friend, digital marketing was already a thing. It was just called “Hey, let’s send some people a few emails”. Read More
A Salesforce report on consumer trust trends reinforces what we already knew: transparency can go a long way to allay the fears of consumers torn between the allure of personalization and its risks. Read More
