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The magazine that demystifies the world of brands and branding, Brand Knew launched its 14^th edition. With features on Brand Innovation & Brand Evolution, Marketing Lessons that we can learn from Psycopaths, How to build Brand Loyalty, the Pearl Jam way, The Art of Writing A Great Story Board etc etc, the issue has a rich amalgam of content that will resonate well with both brand owners and brand guardians. Download the digital edition copy free from http://www.brandknewmag.com

Brand Marketing Consultancy ISD Global and publishers of Brand Knew magazine (www.brandknewmag.com), has just finished a re branding exercise for WINC(Western International College), Ras Al Khaimah. The re branding exercise was initiated to coincide with the completion of 5 years of WINC’s operations in the UAE of providing the best value accredited British Education.

WINC runs under graduate and graduate programmes of esteemed institutions like the University of London (its an Affiliate Centre for the world reknowned London School of Economics & Political Science), the University of Bolton and is a Grade A Center of Learning for EdExcel UK. Vide a mix of courses in Management, Accounting, Business, Engineering etc, it brings to students in the UAE the very best of quality British Education without the corresponding cost penalties associated. A detailed overview of WINC’s course offerings can be had at www.wincedu.net

Raj Nambiar, Director of Administration at WINC, Ras Al Khaimah Campus articulates that “as costs of education spirals up with no regard to the already burgeoning costs of living, its imperative for educational institutions to bring in a sense of both value and balance without compromising on either the sanctity or the quality of the education eco system. At WINC, the management and staff stay rooted in these beliefs and at all times we are, by design, walking the talk on what we stand for. Its taken a lot of effort and commitment by the WINC stakeholders and team members to be labeled as ‘The Best Value British Education Destination in the UAE ‘ and we intend to keep it that way”.

“ISD Global has been working with brand WINC right from its inception more than 5 years ago. We have seen the WINC brand go from strength to strength by delivering on its core promise of providing the best value British education in the UAE. All our communication (be it ATL or BTL or Digital) remains sincere to this promise whilst all efforts at WINC ensure that the perception and reality remain congruent at all times”, iterated Pravin Ahir, Head of Operations at ISD Global and Creative Director.

“The new brand identity was developed for WINC to keep pace with the renewed energy, passion & commitment being demonstrated by the institution and the use of colours and a solution oriented visual clue was constructed to echo the continued efforts of the WINC brand to deliver outstanding teaching and education to students across the UAE”, concluded Ahir. The new identity can be seen at http://on.fb.me/12o2Q1L.

ISD Global is at the forefront of cutting edge brand strategy and compellingly engaging creative communication. With operations across UAE, India, UK, USA, Vietnam & Mauritius, ISD Global brings in a wealth of expertise and transnational market insight and experience to deliver disruptive yet meaningful brand marketing solutions to clients across the globe. For a sneak preview of ISD’s work, log onto www.groupisd.com. Accessing this video will help better understand the ISD Global philosophy http://bit.ly/z1ZqiG

CHINESE VILLAGE OPENS @ JLT, DUBAI

ISD Global delivered the complete branding for Chinese Village’s new restaurant outlet at JLT, Dubai. Also included branding at the Dubai Marina and JLT Metro stations. The Chinese Village juggernaut rolls on. After the stupendous success of Chinese Village, Dubai Marina, the Chinese Village opened its 4th outlet at Dubai’s Jumeirah Lake Towers. And if early feedback is anything to go by, they seem to be running short of chopsticks, such has been the demand.

LED SCREEN MAKES QUITE A SPLASH WITH ADVERTISERS

Brand marketers are constantly on the lookout for high visibility locations for communicating their messages to the maximum possible audience set. For all those who are not familiar with the Al Ittihad Road (commonly called the Dubai Sharjah Road), it is one of the busiest roads in the entire UAE (probably in the entire GCC region) with a vehicular traffic density of more than 160000 every day translating to almost 400000 in the number of people having the opportunity to see/read the brand message. That makes it 12 million viewers a month getting to see the advertising message, which is colossal by any standards. And what is hugely compelling is that the cost per contact is very negligible providing great ROI to brand marketers.

Outdoor/OOH media in the UAE is one of the most significant media platforms being used by brand marketers. “If you look at the UAE topography and media consumption patterns, there is a significant amount of dwell time that people spend getting from one place to another. Effectively, it translates to almost 30% of the time being spent on the road creating substantial OTS for brands that have selected strategically high visibility vantage points to broadcast their communication. The ISD Global’s LED Site on the Dubai Sharjah Road provides a wonderful opportunity for brands to craft out their messages(be it strategic or tactical) and reach out a high volume of vehicle users, day in and day out. Also, since the traffic is almost grindingly slow at the location of the LED Screen, the opportunity to see factor is augmented considerably’, commented Dipti Vaidyanathan, Brand & Business Developer, ISD Global.

Brands across multiple categories have found the site immensely beneficial. They range from Education brands (like London School of Economics, University of Bolton, ECMIT, WINC, Manipal University Dubai, Manhattan Film Academy New York) to Supply Chain companies (Barloworld Logistics) to FMCG (Barakat Juices) to Car Rental companies(Thrifty) to Driving Institutes(Galadari Motor Driving Institute) to Interior Design Consultancies(Interiors Quotient). More and more categories are seeing immense value in the LED Screen location and campaign bookings for the next few months include brands from categories be it Airlines, Hotels, Travel services providers, Automobiles, Real Estate, Banks & Financial Institutions, Fashion & Lifestyle, F&B, FMCG etc.

“Nowhere can you get a campaign run on such a high traffic location with assured visibility that costs as little as a little over AED 1 per spot per day. The response that we have been getting from advertisers and Media Buying Houses therefore have been phenomenal”, concluded Dipti.

ISD Global is a new age Dubai based brand marketing consultancy offering future ready, innovation embedded, disruptively relevant and compellingly customer engaging solutions to brands in multiple markets including the UAE, India, UK, USA, Vietnam & Mauritius. A preview of their communication showcase can be had from http://www.groupisd.com and an understanding of their philosophy can be accessed from this video link http://bit.ly/z1ZqiG

ISD Global also publishes a magazine called Brand Knew which is a distilled essence that offers a holistic perspective on the world of brands & branding. Its published in both print and digital formats. The digital edition can be downloaded free from http://www.brandknewmag.com Brands wanting to grow their universe of customers and augment their loyalty and stickiness can look forward to working with an inspired, creative and highly talented team at ISD Global.