The brief was to develop a brand identity and collaterals that supported a positioning that was truly, European and international. Kraft is a retail brand of ready made kitchens and finishes and commenced operations in South India with its first outlet in Coimbatore. ISD Global conceptualised and developed the brand identity and all the in store collaterals.
Logo
Stationary
In-store Branding
In-store Branding
In-store Branding
Continuing to develop and disseminate communication that stimulates, provokes, reminds, inspires, inform or educate as the case may be, ISD Global developed a few mailers over the past few weeks. Considering that people at the receiving end of these messages have been clamouring for more, it looks as if we are on the right track
I Don’t Know
Scotland
Foot-for-thought
Shift Car Rental & Leasing,.one of the fastest growing car rental brands in the UAE, has embarked on a special offer targeted at teachers. With schools having re opened across the UAE earlier this month, Shift believes that the timing is perfect to recognise and value the contribution that the teaching community incessantly and selflessly makes. ISD Global conceptualised and designed the campaign that straddles online,emailers & BTL.
Shift Promotional Camapign
Nostalgia is an addict and it refuses to leave our system. When we launched the complete collateral development for brand TEMPTATIONS, the Night Club/Lounge, we had great fun developing these series of coasters. We are told that not only did it stir up a few concoctions in terms of conversations in the night club but there were a few ingenuous attempts to smuggle the coasters out as well. At ISD Global we do try to raise the bar but what would one call this- bar lifting aka shop lifting???
Temptations – coaster
Temptations – coaster
Temptations – coaster
Temptations – coaster
Temptations – coaster
Temptations – coaster
The Big Daddy of Retail Concept brands, the Landmark Group, has launched yet another concept called Smart Zone. Catering to the young, upwardly mobile and tech savvy, wanting stay on top of the always on world, Smart Zone outlets will retail smartphones, tablets, cameras, wearable technology, accessories etc. The first Smart Zone outlet is already up and running at the Centrepoint outlet in Bur Dubai. Smart Zone’s complete branding work was conceptualised and executed by ISD Global.
Logo Smart Zone
Stationary
Merchandise
Shopping Bag
Store Branding
Store Branding
As time moves on relentlessly, we take a moment to pause and look back at some of the work we did in the recent past.
Featured here is the rebranding work done for Shift Car Rental & Leasing,one of the fastest growing car rental companies in the UAE, as also the launch of a new restaurant brand Rooftop at Ascot Hotel, Dubai.
Logo – Shift Leasing
Roof Top Logo
ISD Global developed some key conceptual routes as Manipal Executive Education set up its Knowledge Village Campus and created the panel designs at the HR Excellence Awards Conference.
An integrated marketing campaign involving Print, Outdoor, Radio & Online has seen Manipal University striking the right chord with prospective students for the September 14 intake. The 12 week campaign, conceptualised and produced by ISD Global runs on multiple radio stations in the UAE including Virgin(English), Radio 4(Hindi), Suno FM(Hindi) and Hit FM(Malayalam).Considering the amount of time people in the UAE spend on the roads, Radio & OOH media become a very potent combination to effectively reach out brand communication to desired TG.
Brand Knew, the magazine on brands and branding published monthly by ISD Global, continues to enlighten, educate and infotain its vast community of readers that include CEOs, Brand Owners, Marketing Heads, Ad Agency professionals, Entrepreneurs, Brand Managers etc apart from students of marketing, branding & advertising. Its available both as a digital magazine and also on mobile/tablets through its customised Apps.
Directly access the digital edition by clicking on the Brand Knew cover image below.
QR-Codes
BK September 2014 Cover
manipalexeced.com is the new go to destination for a world of training & development opportunities for MNCs, regional conglomerates, SMEs and individuals. Conceptualised and developed by the ISD GLobal team headed by New Media branding architect Mufaddal Joher,the website was put together in a record time.It provides a comprehensive dashboard to the entire bouquet of offerings that Manipal Executive Education has to offer.Welcome to knowledge powered brand energy!
