This video is worth watching- the Lotus F1 Team Pilots driving the Renault Twizzy inside the Dubai Mall.
The other team members that you see around the Renault Twizzy is part of ISD Global!
Compelling designs that have captivated the hearts and minds of consumers all over the world and functionality that has driven brand loyalty to dizzying heights, Midea Appliances continues to stamp its brand presence across the UAE. Seen here is their brand communication on the Emax Big Box store at King Faisal Road created for Ovens and Cooking Range.
Midea….it’s your idea!
Aided by an idea, concept and design all seamlessly integrated by ISD Global, UAE’s No 1 Car Rental brand Thrifty will be dominating the Car Park Zones in Terminal 3 of Dubai International Airport arrivals. The idea was to offer arriving passengers the first point of contact/availability of the brand when they needed it the most.
The ‘ Golden Boulevard ‘ is the most sought after 1 km stretch in the entire MENA region for brands wanting to create mega impact and get visibility with over half a million vehicles every day. The building wrap of ISD Global on the Radisson SAS Hotel ( Nassima Tower) is the new jewel in the crown for brands wanting a slice of the hard to get action. Interested brands wanting to avail this 100 Mtr height X 45 Mtr width super prime branding location can mail ISD Global on info@groupisd.com
Emax, the UAE based pioneer in Big Box Consumer Electronics retail makes yet another move with its new store opening at Yas Island, Abu Dhabi. Here’s wishing lots of customers say Yes to them @ Yas!
Congratulations to the Home Centre brand for yet another store opening at Yas Mall, Abu Dhabi
At a show stopping convocation ceremony (its 6th in Dubai) at the Ritz Carlton, DIFC, Dubai, more than 300 students from the Manipal University Dubai Campus collected their Degrees and set out to conquer the world. A sense of pride, optimism and purpose filled the air as these leaders of tomorrow collected their Certificates from eminent luminaries. Apart from leading business & social celebrities, ISD Global’s PR cell ensured that that a sizeable representation from members of the media added significant weight and value to the event.
ISD Global conceptualized and designed a campaign for UAE’s fastest growing car rental brand Shift Car Rental & Leasing. The primary objective was to establish the message amongst its potential customer base of its presence in Abu Dhabi, the nation’s capital. Key B to B publications like the Abu Dhabi Chamber of Commerce Directory have been used to broadcast this brand message.
Since consumers are not willing to, its time for brands to make sacrifices!
It’s the gore truth, however inconvenient it may sound. And a question that more and more brands will ask in the coming year/s: what are you prepared to sacrifice? It seems that consumers do not want to make the world a better place (sorry Bob Geldof!). They expect brands to do that for them. Well, that’s a simplification of a complex issue.
