Facebook has made it easier for businesses to create lead-generating ads. Here’s how you can dip your toe into Facebook marketing.
Usually when one travels to London, you can expect gray, cold weather, marginal food, reserved people and things that work quietly. At the MarTech Europe 2016 conference in London, we had the opposite experience: bright sunny days, very good food, upbeat people and a presentation clicker that did not work. What was the attraction? Catching up on the trends in marketing technology. In case you don’t have time to review the presentations, here is a summary of the major themes.
In 1985, Peter Drucker made a hopeful case for an entrepreneurial society in which innovation and the creation of new businesses would more than compensate for job losses stemming from the retreat of manufacturing industries in the U.S. and other developed economies. Since then, the U.S. has increasingly come to rely on innovation and entrepreneurship to drive growth — but we haven’t achieved the scale of entrepreneurial society we need to offset the effects of globalization and automation.
More respondents want to be able to assess how it’s doing via ROI and cost per acquisition
Frye Company, the famous crafter of American-made artisan boots and leather goods, has developed a brilliant product that speaks volumes about its brand identity.
To make a big difference in your marketing, you may need to rethink—or implement—your digital ad strategy.
If you want your business to be successful, you may need to advertise online.
