Facebook advertising has long been a staple of a modern marketing team’s game plan, as it boasts one of the largest and most diverse audiences on the internet. If marketers can tap into even a fraction of that audience successfully, their businesses stand to massively benefit. Read More
Google, Microsoft, or Apple may deliver and store your emails, but the most valuable ones deserve a second home, just in case.
WE’RE ALL USED to having all our emails available in the cloud all the time, easily searchable and on all of our devices. But there are multiple points of failure to think about—what happens if something in the cloud breaks, or your connection to the internet does? What if your account gets banned or closed for whatever reason, and all of your email goes with it? Read More
If standard email marketing templates are so cringy and boring, why do so many companies use them? Are people clicking through just to be nice?
Good question. And it’s one of many that we address in the latest episode of Marketing Smarts with Oli Gardner, founder of Be the Keynote and co-founder of Unbounce.
Oli hates crappy marketing and often gets angry about public bathrooms, too. He also has some choice advice about how to become a speaker and thought leader full-time.
“If you ever do a webinar, stand up.” And wave your arms around. Read More
The glory days of quick and easy digital customer acquisition appear to be numbered.
Over the last year, performance marketers have been feeling the squeeze on all sides with mounting data privacy changes, an increasingly crowded digital marketplace and a new era of pandemic-induced shopping habits.
Luca Destefanis is currently Head of Marketing of Kyndryl, APAC. A senior marketing executive with strong business background, rooted in 25 years of international experience – Asia (9 years), Europe (14y), US (2y), Luca designs organizations, builds teams, develops talents, and simplifies complexity to create purpose-driven brands and high impact marketing campaigns. Read More
An article on logo design trends asked, “What will logos look like in the year to come? Design experts share their predictions.”
I don’t know about you, but I get very nervous when I hear about “trends.”
Marketers face a steep road this year juggling emergent tech and changes to online tracking while trying to meet the shifting moods of pandemic-weary consumers.
The first weeks of 2022 have carried an unwelcome sense of deja vu. Major events are getting canceled, imperiling ad dollars. Read More
Fitness centers typically see a surge in attendance at the start of January, when millions of Americans resolve to get in shape by exercising more. By February, however, a large percentage of gym-goers quit.
We download productivity apps, implement productivity hacks and read time management books to save time. But our current paradigm of time management is based on a false premise.
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