Admired locally. Respected globally. Manipal University Dubai, the ‘go to’ academic destination for Higher Education

Higher education is an intense and highly competitive eco system in the UAE. With multiple options, students are spoilt for choice. In such a scenario, gaining attention and respect was the core challenge that we addressed for Manipal University Dubai. Manipal is one of the most reputed institutions of higher learning in India and their Dubai campus is wanting do an encore. Since education is a highly considered and weighted decision, ISD Global wanted to create subliminal recall through high traffic brand exposure.In conjunction, the creative execution was so crafted that it resonated with both the brand’s marcom objectives and the environment in which they were executed. The locations included the arrivals of the Sharjah International Airport, 5 of the busiest stations on the Dubai Metro network and a Unipole branding on Dubai Airport Road just before the Terminal 1 Departure. An emailer & Facebook interface was also created to welcome freshmen coming on board starting this September.