Since consumers are not willing to, its time for brands to make sacrifices!
It’s the gore truth, however inconvenient it may sound. And a question that more and more brands will ask in the coming year/s: what are you prepared to sacrifice? It seems that consumers do not want to make the world a better place (sorry Bob Geldof!). They expect brands to do that for them. Well, that’s a simplification of a complex issue.
