Thrifty Car Rental the largest car rental brand in the UAE started its LED Advertising campaign at Ittihad Park, Sharjah. Located in a heavy traffic zone for both vehicles and residents, the exposure strategized by ISD Global ensures that the Thrifty brand is visible to a large audience base. This is Thrifty’s second Sharjah based campaign after ISD Global had got them branding exposure at Sharjah International Airport arrivals in the baggage area.