Jonah Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst.
Dr Jonah Berger
Dr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. Jonah’s research deep dives into what influences people to act , make decisions and how can we use language to communicate more effectively.
He has published multiple articles in top-tier academic journals and magazines including The New York Times and Harvard Business Review. Jonah has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.
Jonah’s new book ‘ Magic Words ‘ shows you the way to use words and language that motivate, influence and impact. It’s about ‘ What to Say To Get Your Way ‘.
BrandKnew, published by branding agency ISD Global, engaged in a happy confluence of minds and collision of thoughts with Jonah and what followed was inspiring and uplifting. Watch Jonahwalk the torque with Suresh Dinakaran, Managing Editor, BrandKnew here..
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